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B.Sc. in
Media Science
The Department of Media Science explores traditional and digital media through academic excellence and hands-on learning, empowering students to critically analyze, create, and navigate the evolving media landscape with confidence and expertise.
- 4 Year UG Degree Programme
- 100% Placement Assistance
- A comprehensive degree for print, electronic and digital media
- In-house chroma, audio & design studios & own production house
- 4 Year UG Degree Programme
- 100% Placement Assistance
- A comprehensive degree for print, electronic and digital media
- In-house chroma, audio & design studios & own production house
One of the Best Media Science Colleges in West Bengal
Advanced laboratories for hands-on clinical training
Focus on holistic student development and discipline
Journalist. Filmmaker. Communicator.
At Swami Vivekananda Institute of Modern Science (SVIMS), the Media Science program empowers students to excel in journalism, digital media, filmmaking, and communication through industry-focused learning, creative innovation, expert mentorship, and practical exposure, preparing them for impactful careers in the evolving media landscape.
About The Programme
The B.Sc. in Media Science is a 4-year full-time undergraduate degree program designed to build expertise in journalism, mass communication, advertising, public relations, media management, and marketing communication.
Recognized among the leading institutions offering B.Sc. Media Science in Kolkata, SVIMS provides industry-oriented learning, practical training, and career-focused education to prepare students for success in the dynamic media and communication industry.
Apply Now!
We Offer
We offer a 4-year full-time B.Sc. in Media Science at SVIMS, Kolkata, a career-focused programme that combines journalism, digital media, filmmaking, advertising, and communication studies to prepare students for dynamic opportunities in the media industry.
Key Areas of Learning:
B.Sc. in Media Science
Why Study Media Science at SVIMS?
The media industry is evolving rapidly with the growth of digital platforms, content creation, advertising, OTT, and multimedia communication. At SVIMS, students gain industry-relevant knowledge, practical exposure, and creative skills to thrive in diverse media careers.
India’s Media & Entertainment (M&E) sector was valued at ₹2.45 lakh crore in 2023 and is projected to reach ₹3.65 lakh crore by 2028, growing at a CAGR of 8.3%.
Digital media, OTT platforms, animation, VFX, online content, and live entertainment are among the fastest-growing segments, with several categories expected to grow at over 15% CAGR.
Digital media, OTT platforms, animation, VFX, online content, and live entertainment are among the fastest-growing segments, with several categories expected to grow at over 15% CAGR.
The Indian internet advertising market is one of the world’s fastest-growing, expected to grow at 12.3% CAGR through 2027, driving opportunities in digital marketing, social media, content production, and brand communication.
Internship, Workshop & Guest Sessions
Swami Vivekananda Institute of Modern Science offers industry-oriented training and internships at leading media houses, enabling students to gain practical exposure and professional skills.
Headlines Kolkata
Our Media Science students at Headlines Kolkata for their Internship
PartyMap Academy
Our Media Science students at Headlines Kolkata for their Internship
Red FM 93.5
A day with RJ Abhishek at Red FM 93.5
Magic Pen Film Promotion
Team Magic Pen at SVIMS to promote their film, an event organised by Media Science dept.
Mr. Dibyajyoti Dhut, JioStar
Induction Programme for Freshers on Advertising and PR in Current Corporate Market
Career
Prospects
Career
Prospects
Eligibility
Minimum 50% marks or above in Higher Secondary or equivalent examination (CBSE, ISC, A Levels or any other equivalent Board examination) with English as a compulsory subject are preferred.
Students who are due to appear for Class XII final exams/awaiting results may be given provisional admission depending on their Group Discussion and Personal Interview Scores.
Specializations
Electronic Media Production
Advertising, Public Relations & Events
Film Making
Print & Cyber Media
Photography
Application Process @ SVIMS
SVIMS Advantages
Your pathway at SVIMS, where innovation, real-world experience, and professional mentorship empower tomorrow’s media leaders.
- In-house state-of-the-art laboratories, news studio, co-learning spaces and more
- Recognized for its strong PAN India internship network, providing students with valuable industry exposure across the country.
- Experienced faculty and industry mentors providing practical insights, professional guidance, and career-focused training.
Highlights
- High-end equipment and upgraded chroma studio for your projects.
- Top ranking experts from film and media industry as guest and adjunct faculty.
- Funding from SVIMS and other sources can be considered for your own filmmaking project from SVIMS after the course
- 100+ hours of exclusive job oriented practical training in the industry for the students will be provided. 50+ hours of the program will include Personality Development classes & any one course on either Event Management, Photography, Digital Marketing, Design, Editing and One Foreign Language FREE OF COST (Beginners Level Only). And another 50+ hours to include industry oriented training program in order to make students job ready. The training will include internships, field trips and more.
- Merit Based Scholarships
- Earn While You Learn opportunities
- Live projects and industry exposure
- 100% placement assistance
SVIMS is the Best College in Kolkata for its Outstanding Placement Success
What You'll Learn?
Step into the dynamic world of media with an industry-focused programme that blends journalism, digital media, filmmaking, advertising, and communication, equipping you with creative expertise, practical experience, and career-ready skills for the evolving media landscape.
Foundations of Media and Communication
Semester I introduces students to the fundamentals of media and mass communication, tracing its evolution from folk traditions to digital platforms. The curriculum also provides foundational knowledge of media technologies and practical exposure to essential tools used in contemporary media production.
Major
Minor: Principles of Management
Inter Disciplinary: Any one from GE baskets A or D
Ability Enhancement: English and Professional Communication
Skill Enhancement: Life Skills & Personality Development
Common Value added Course: Yoga / Health & Wellness / Sports
Learning Outcomes
- Understand the evolution, functions, and impact of media from traditional folk forms to modern digital platforms.
- Develop foundational knowledge of media technologies and their role in content creation and communication.
- Gain practical experience in operating basic media tools and technologies used in the industry.
- Build critical thinking and communication skills necessary for further studies in journalism, digital media, and mass communication.
Visual Storytelling and Journalism Fundamentals
Semester II focuses on developing visual communication and journalistic skills through photography, videography, and news reporting. Students gain practical experience in capturing compelling visuals, understanding media narratives, and applying fundamental journalism principles essential for effective storytelling across media platforms.
Major
Minor: Organization Behaviour/Business Ethics & Corporate Governance
Inter Disciplinary: Any one from GE baskets B or E
Ability Enhancement: Modern Indian Languages and Literature
Skill Enhancement: IT Skills
Common Value added Course: Critical Thinking / NSS / Mental Health / Environmental Studies
Learning Outcomes
- Develop technical skills in still photography and videography, including composition, framing, lighting, and visual storytelling.
- Understand the fundamentals of journalism, news values, reporting techniques, and ethical media practices.
- Gain hands-on experience in creating visual and written media content for diverse audiences.
- Build the ability to communicate information effectively through photographs, videos, and journalistic writing.
Broadcast Media and Integrated Marketing Communication
Semester III introduces students to the dynamic world of television and radio broadcasting while exploring the fundamentals of integrated marketing communication. Through theoretical learning and practical training, students develop content production, audience engagement, and strategic communication skills for modern media industries.
Major
Minor: Principles of Marketing / Business & Sustainability
Inter Disciplinary: Any one from GE baskets C or F
Ability Enhancement: The Constitution, Human Rights and Law
Skill Enhancement: Understanding basics of Cyber Security
Learning Outcomes
- Understand the principles, formats, and operations of television and radio broadcasting.
- Gain practical experience in broadcast content creation, production techniques, and media presentation.
- Learn the fundamentals of advertising, branding, and integrated marketing communication strategies.
- Develop effective communication and audience engagement skills across broadcast and marketing platforms.
Film Studies, Advanced Visual Media and Content Writing
Semester IV enhances students’ creative and technical expertise through film studies, advanced photography and videography, and media writing. The curriculum combines theoretical understanding with practical application, enabling students to create compelling visual narratives and impactful content across multiple media platforms.
Major
Minor: Human Resource
Management / Corporate Social Responsibility (CSR), Sales and Distribution Management / E-Commerce
Ability Enhancement: Society Culture and Human Behavior
Learning Outcomes
- Understand fundamental film theories, cinematic techniques, and the process of visual storytelling.
- Develop advanced skills in photography, videography, and multimedia content production.
- Create engaging and platform-specific content through effective writing for print, digital, and audiovisual media.
- Apply creative, technical, and analytical skills to produce professional-quality media projects and campaigns.
Print, Digital Media and Advanced Film Production
Semester V focuses on the evolving landscape of print and new media while advancing students’ understanding of film theory and production. Through practical projects and critical analysis, students develop professional skills in digital publishing, multimedia storytelling, and cinematic content creation.
Major
Minor: Financial Management, Entrepreneurship
Skill Enhancement: Internship
Learning Outcomes
- Understand the structure, trends, and impact of print, digital, and emerging media platforms.
- Develop practical skills in content creation, editing, publishing, and multimedia communication.
- Apply advanced film production techniques, including scripting, direction, cinematography, and visual storytelling.
- Critically analyze media content and create professional projects tailored to contemporary audience needs.
Advanced Broadcasting, Strategic Communication and Media Ethics
Semester VI prepares students for professional media careers through advanced broadcasting, integrated marketing communication, media laws, and ethical practices. The curriculum also emphasizes customer relationship management, career development, and workplace diversity, ensuring graduates are industry-ready and professionally competent.
Major
Minor: Customer Relationship Management, Career Planning and Management / Managing Workplace Diversity
Learning Outcomes
- Master advanced television and radio production techniques for professional broadcast media environments.
- Develop strategic communication, branding, advertising, and integrated marketing campaign management skills.
- Understand media laws, regulations, ethics, and professional responsibilities in the communication industry.
- Enhance career readiness through customer relationship management, workplace diversity awareness, and professional development competencies.
Media Research and Specialization Studies
Semester VII enables students to specialize in their chosen media domain while strengthening research and analytical capabilities. Through advanced research methodologies, media analytics, and specialization projects, students gain in-depth expertise, industry-focused knowledge, and practical experience aligned with their career aspirations.
Major
Minor: Consumer Behaviour / Exploring Business Opportunity, Strategic Management / Intellectual Property Rights
Specialization Options
Students need to choose one specialization from the given 5 options. On the chosen specialization students will continue in 7 & 8 semester and will do Project Papers.
Learning Outcomes
- Apply communication research methods and media analytics to evaluate audiences, trends, and media performance.
- Develop specialized expertise in Journalism, Audio-Visual Production, Filmmaking, Integrated Marketing Communication, or Photography.
- Execute independent research and project work addressing real-world media and communication challenges.
- Strengthen strategic thinking, entrepreneurial awareness, and professional decision-making skills for media careers and leadership roles.
Advanced Specialization and Capstone Projects
Semester VIII serves as the culmination of the Media Science programme, allowing students to undertake advanced projects within their chosen specialization. Through intensive research, creative execution, and professional project development, students demonstrate subject expertise, innovation, and industry-ready competencies.
Major
Students need to do projects on the same specialization chosen in the VII semester.
Skill Enhancement: Research Project, Capstone Project / Industry Project / Internship (applicable for students opting for Honours without Research Track)
Learning Outcomes
- Demonstrate advanced knowledge and practical proficiency in the chosen media specialization.
- Plan, execute, and present comprehensive projects that address real-world media and communication challenges.
- Apply research, analytical, creative, and technical skills to produce professional-quality outcomes.
- Build a strong portfolio showcasing specialization expertise, industry readiness, and career-focused achievements.